Category: B2C Inspiration
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In business, few things feel as good as the sense of moving forward. You end the day exhausted but satisfied. Meetings were lively. Creative work dazzled. Deadlines were met. Campaigns were launched. The “feeling” of progress hums through the office, filling teams with optimism. But here’s the catch: the feeling of progress isn’t the same…
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Marketers love emotions. We chase them, we spark them, we measure them in likes, shares, and comments. A hilarious TikTok trend parodying Gen Z quirks? Millions of laughs. A touching ad about a bear cub rescued from a wildfire? Tears across living rooms. A shocking campaign on plastics choking our oceans? Fear, anger, and urgency…