Category: Brand Storytelling
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Marketers love emotions. We chase them, we spark them, we measure them in likes, shares, and comments. A hilarious TikTok trend parodying Gen Z quirks? Millions of laughs. A touching ad about a bear cub rescued from a wildfire? Tears across living rooms. A shocking campaign on plastics choking our oceans? Fear, anger, and urgency…
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Trust has always been the foundation of every brand-consumer relationship. Without it, marketing is just noise. Branding requires trust so that consumers can employ a process of elimination such as deciding which product, service, or business best suits their needs. But what happens when an unbridled online world of disinformation competes with reality? We’re living…